Blog traffic is one thing every blogger wants. It is one thing to catch your audience and another thing to keep them on your blog/site.
While quality contents could catch and keep your readers and followers, you have to find ways to keep them beyond only quality contents. It is important to know that your readers do not save your blog name or link somewhere in order to revisit later and that is why this post is important.
While quality contents could catch and keep your readers and followers, you have to find ways to keep them beyond only quality contents. It is important to know that your readers do not save your blog name or link somewhere in order to revisit later and that is why this post is important.
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It is easy to think that you can publish a new blog post and great traffic will roll in...BUT unfortunately, that is not the case.
NOTE THAT: You do not need the whole world to view your blog posts, you need loyal readers and subscribers who trust you, but it is okay to grow your audience. Once you have the views, you need to learn how to keep them.
Let's get to the main stuff;
Ways to catch and keep your audience.
1. Pinterest: When it comes to growing your blog traffic; Pinterest cannot be over-emphasized and infact to me, it is the number one way to grow your traffic. How?
Ways to catch and keep your audience.
1. Pinterest: When it comes to growing your blog traffic; Pinterest cannot be over-emphasized and infact to me, it is the number one way to grow your traffic. How?
- Make sure you have a business account. If you do not have one, convert your personal account to one. Go to edit settings and then convert to business account. Alternatively, create another account with your blog or business name and then go to edit settings and convert to business account. Personally, I converted my personal account into a business account.
- Create beautiful and compelling pins, your pins should be easy on the eyes. It is always better to create branded graphics. As much as possible, use the same colour and similar style for all your pins. I use Canva tool for my graphics, it may not be the greatest but it sure gives me the result I want.
- Use compelling words on your pins, the 'How to...' pins get a lot of clicks because people are solution-hungry. If you can put out a solution to an observed problem on your blog through a mini research, and then you design a pin that compels the fingers to click through, you will succeed in drawing audience to that blog post. Most Pinterest users are looking for a solution to one thing or the other.
My opinion through my observation is that your words have to be compelling to get the clicks but do not manipulate your audience. You don't have to sugar-coat something that is untrue or unreal just to heighten your readers' expectations which are not met at the end of the day. I have had to click on beautiful pins with interesting captions but got to find out that the posts are not as worthy as the pins are.
- Pin consistently to get noticed and pin to the right boards. Create and join group boards related to your niche, if you contribute to a group board that has 100 contributors, your pins get seen by 100 people; you can have at least 70% clicks depending on your pins. I have a group board of over 150 contributors on Pinterest for bloggers from all niches. It's called 'Top blogs on Pinterest' You can join if you want to. Just follow the instructions on the board and I will send you an invitation. Some scheduling tools like traffic wonker helps you pin more consistently, increases your views and gives you increasingly steady follows. I got my monthly views tripled in a week with traffic wonker and I have steady daily follows since then and guess what? More traffic to my blog. I WIN! You can sign up for a free 30-day trial here if you want to win too.
Look out for bloggers within your niche for guest post collaborations. Personally, I welcome a niche-related guest post from any blogger. Guess you know my niche? Motivation! Just anything that can inspire someone and a little bit of blogging.
3. Consistency: I'm personally guilty of this and I know what it has cost me, I wouldn't want you to repeat the same mistake. You have to consistently post to your blog at your own regular basis, it could be thrice, twice or once a week. As much as possible, you need to keep your readers' eye on your blog by posting consistently. Just choose the days or day in a week you would be posting and work towards that. It should be a day that is convenient for you and you will be able to stick to.
4. Engage with your audience: Many bloggers ignore their audience and this is not fair enough. When it has to do with growing your blog, it is important you connect personally with your audience. If not, your audience may just not trust you enough and won't buy from you if you have any recommendations to make. Also, engaging with your audience makes your readers come back and I know you want to keep your audience.
- One way to do that is to engage with your readers' comments on your posts.
- Also, you can use livechat on your blog/site to get more personal with them so that they can come back. Livechat is very helpful, especially for the fact that it is the fastest way your audience can reach you. Most sites use livechat to enhance their relationship and to improve their services to their audience, clients or customers. You can sign up for free here.
- Take advantage of the social media to keep your audience. It's a big way to engage with your audience. You can create a group or page to connect with them. Like I have a facebook page for my blog and I engage with my readers.
NOTE: When you engage with your audience, they will know you value them and that way, they would be kept. Reply their comments, Attempts to answer their questions. By all means engage with their posts. Get and value their feedback. It shows you value them.
5. Email list: Your e-mail list consists of people who want to hear from you, they like your contents and that's why they subscribed. Value it! How do you keep this audience?
- After building your email list, you need to regularly reach to them and update them about your blog posts. Once in a while there should be freebies for your email subscribers. Your kind of freebie depends on your audience and you know your audience better than I do. Remember your email has to be catchy in such a way that your subscribers gets interested in your content. It should contain the link to the specific post you want them to read.
- You need to automate email sending and follow-ups for regularity. You can use woodpecker for this, I recommend this tool because of its very unique features: Sends your emails and follow-ups automatically, one by one as if you were sending them manually, reply detection, opens and clicks tracking, cold email personalization and much more. It is simply easy to use. You can sign up for a 14-day free trial here.
6. Believe in your content: This should have been the first point because you need to believe in your content before you even take the steps I have mentioned above. Be confident about what you are writing or what you're putting out for the world to see you can't be confident if you do not first of all believe in yourself. Get over the mindset that another person is better or is more of a 'Pro' than you are. Come to think of this, if you don't believe in yourself and your contents, who else will? Your positivity has to draw people to your blog and my tricks above will help you keep them.
Thank you.
Thank you.
